Evolution of graphic and branded packages

The assignment of building a package for the Yahoo News packages was a rewarding task and a bit of a challenge. As the design lead I faced hard deadlines on these graphics that needed to work across multi-platform. Making a great banner that works is the first job at hand. I found it was easier to start small and work your way up and down. Then when you start making the art, you seek the working title for the project, which often changes at times. Then there’s the presentation to colleagues who will offer options on what art should be. Always have to bear in mind that they are are the client.

Image on the bottom was selected by editorial staff after a name change.



Image on the bottom was selected by editorial staff and author.


App Version App Version App Version

Mustard colored image was selected by editorial staff.


Image on the bottom was selected by editorial staff.


Image on the bottom was selected by editorial staff.

App Version App Version App Version

Image on the bottom was selected by editorial staff after several name changes.


Image on the bottom was selected by editorial staff.


Image on the bottom was selected by editorial staff.


Image on the bottom was selected by editorial staff.


Image on the bottom was selected by editorial staff.


The bottom image was selected by editorial staff.


Image on the bottom was selected by editorial staff.


Image on the bottom was selected by editorial staff after a few art changes.


Image on the bottom was selected by editorial staff and then went under variations after approval.

Banners as they were mocked up on mobile.

Banner on home page and right rail module on Election Day in 2018.